Some businesses are built on opportunity. Ours was built on love — a love of beautiful things, of skilled hands, and of jewellery that tells a story before a single word is spoken.
For over 45 years, Firucci has been sourcing and curating handcrafted jewellery from master artisans across Spain and Italy. What began as one woman's passion has grown into a mother-daughter legacy — and every piece in our collection carries that history with it.
Where It All Began
Jane Wainscott founded Firucci with a simple but powerful belief: that jewellery should be more than an accessory. It should be a conversation, a memory, a mark of who you are. She travelled to the workshops of Europe, building relationships with artisans who shared her exacting standards — craftspeople who had inherited their skills across generations and who approached every piece with patience and pride.
Those early partnerships became the foundation of everything Firucci is today.
A New Generation
When Gretchen joined the business, she brought fresh eyes to a timeless vision. Together, Jane and Gretchen continued to deepen those artisan relationships while expanding Firucci's reach — bringing ethically made, premium jewellery to retailers and customers across Australia and beyond.
The mother-daughter dynamic isn't just a story we tell. It shapes how we work: with care, with honesty, and with an unwavering commitment to quality over quantity.
Handcrafted, Always
In an era of mass production, we've never wavered. Every Firucci piece is handcrafted — shaped, set, and finished by skilled artisans in their workshops in Spain and Italy. We visit our makers. We know their names. We understand their process.
That's not a marketing line. It's the only way we know how to do business.
45 Years and Counting
We're proud of what Firucci has become — a trusted name in premium wholesale jewellery, featured in Jewellery Magazine and Australian Giftguide, and worn by customers who value the story behind what they wear.
But we're even more excited about what comes next. The artisans are still at their benches. The pearls are still being crafted in Mallorca. And we're still travelling, still discovering, still curating — just as we always have.
Explore our latest collections and find the pieces that tell your story.